Released on: February 1, 2008, 3:48 am

Press Release Author: Jennings Public Relations & Advertising

Industry: Marketing

Press Release Summary: Jennings Public Relations & Advertising (JPRA) recently
generated $1 million in online sales leads using social media and viral public
relations tactics for the Metropolitan, a new downtown Kansas City condo
development. Download a free copy of the Metropolitan\'s social media case study:
http://jenningspr.net/metropolitan.html.

Press Release Body: Kansas City, MO -- Jennings Public Relations & Advertising
(JPRA) recently generated $1 million in online sales leads using social media and
viral public relations tactics for the Metropolitan, a new downtown Kansas City
condo development.

Download a free copy of the Metropolitan\'s social media case study:
http://jenningspr.net/metropolitan.html

According to Phillip Gesue, director of acquisitions and development of Time
Equities, Inc., an online initiative was a critical component of the Metropolitan\'s
overall marketing strategy. \"We wanted to drive online traffic to the Web site and
increase search engine rankings to ensure that potential buyers discovered the
Metropolitan and all of its amenities, said Gesue.\"

JPRA, a public relations and social media firm, created a series of three campaigns
with compelling human interest stories, featuring current condo residents and
illustrated the luxuries of living and working downtown. Valerie Jennings, CEO and
president of JPRA, explained that the success of the campaigns were a result of
solid content, Web 2.0 technology and search engine optimization. \"We researched
the market and online community, listened to current and new buyers and created a
series of stories. True social media is not about companies, it is about consumers.
That is why this content resonated with prospective buyers,\" said Jennings.

Watch Jennings speak about the future of social media and viral PR:
http://www.youtube.com/watch?v=ed2S_8Z4ET0

Results from the campaigns were measured via an online sales form, requesting how
consumers found the Metropolitan\'s Web site or online press content. Most of the
inquiries were for one and two bedroom condos ranging in price from $81,900 to
$145,900. Currently, the campaigns are still generating sales leads for the luxury
high-rise building.

Read the first Metropolitan press release:
http://www.prweb.com/releases/2007/10/prweb557772.htm

Jennings Public Relations & Advertising is a traditional public relations and social
media relations firm and is one of the first PR firms in the U.S. to generate B-to-B
and B-to-C sales leads utilizing social media and viral PR tactics, via the
Internet. By leveraging traditional public relations and dynamic Web 2.0
technology, the firm captures the attention of mainstream, virtual and
industry-related press and prospects. For more information, visit
http://www.jenningspr.net

Time Equities, Inc., based in New York City is a full-service global real estate
company. For more information, visit http://www.timeequities.com

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Web Site: http://www.jenningspr.net

Contact Details: Jennings Public Relations & Advertising
1656 Washington Street, Suite 240
Kansas City, MO 64108
www.jenningspr.net
Phone - 816-221-1040
E-mail - valerie@jenningspr.net